• Marketing and Communications Manager, Veracity Industry Platform

    Location NO-Høvik
    Requisition ID
    2019-12066
    Business Area
    Digital Solutions
    Category/Discipline
    Marketing
    Location Details
    Oslo, Norway
    Position Type
    Permanent employment
    Close Date (dd/mm/yyyy)
    3/3/2019
  • Local Unit & Position Description

    Would you like to take part in a very exciting digital journey in a leading global organization?


    We have an opportunity as Marketing and Communications Manager to be campaign-responsible for DNV GL’s Veracity industry platform. You will be part of a cutting-edge technological environment, work closely with sales, and have a key role in a global marketing and communications team with 30 very experienced marketers in the business area Digital Solutions.


    Veracity facilitates secure connectivity between industry players, driving business innovation and digital transformation. The platform is designed to help companies unlock, qualify, combine and prepare data for analytics and benchmarking. Veracity provides access to industrial applications and data analytics services that can help better use of data. Main users are primarily owners of large assets (ships, oil rigs, pipelines, etc.) data-, analytics- and software providers and DNV GL’s own business areas serving the Maritime, Oil and Gas and Energy industries.


    As a member of this team, you take part in building the future by solving today’s problems.

     

    Responsibilities: 

    Join us and you will:

    • Provide the strategic plan for raising visibility and awareness of Veracity.com while partnering with various key partners, practice groups both internal and external
    • Develop campaign strategies and conduct targeted multi-channel campaigns focusing on lead generation and conversion
    • Develop creative ideas and content for digital marketing purposes and market them effectively through our digital channels
    • Closely cooperate with sales and product development teams to determine customer needs and translate them into effective marketing campaigns. Run the lead management process
    • Design and manage strategies for SEO and SEM for specific marketing initiatives
    • Analyze website traffic, user patterns and trends and take actions and make recommendations for improvements to drive relevant traffic to Veracity.com
    • Develop digital customer journey nurturing programs, both pre- and after purchase
    • Project manager for new content/functional changes on Veracity.com, working with internal and external content contributors and key internal stakeholders to develop, optimize, and substantiate practice related content to effectively reach target audiences
    • Review and manage content/functional changes for our online tools and solutions (e.g., adding new content, new blogs, special sections, website changes, etc.)

    Position Qualifications

     It's great if you bring: 

    • Bachelor or Master level in Marketing, Business Administration or related field
    • 5+ years of experience from b2b/b2c/b2p marketing communications on tactical and operative level
    • Broad and in-depth knowledge of digital marketing programs and can develop a strategy thereafter implement tactical and operational plans based on your systematic findings
    • Background from a digital platform organization, international IT/software organizations, and/or maritime, oil/gas, energy industries is an advantage
    • CRM and marketing automation tools, (Salesforce and/or Oracle)
    • Project management experience and skills
    • Marketing ROI analytics
    • Customer Journey Mapping
    • Strong working knowledge of web-based content management, traffic reporting, and optimization tools, including Search Engine Marketing / Optimization
    • Excellent supervisory skills
    • Willingness and ability to travel

     

    Personal qualities

     

    We do not believe in a superwoman or superman, but the more of the following personal characteristics you recognize yourself in the more likely is it that you are our next team member:

     

    • You are sociable and create a good atmosphere
    • You are a team player, but also enjoys working independently
    • You work well under pressure and are used to working with deadlines
    • You are a strong believer in the power of technology and understand how it transforms business
    • You have a deep understanding of what type of activities need to be prioritized to achieve business results
    • You are structured and organized and you go into the tiny details to get results
    • You are curious, enjoy trouble shooting and are a problem solver
    • You are dedicated towards analytics. You enjoy digging into details and numbers with the purpose of optimizing the operation
    • You are agile and self-driven, looking for opportunities to get business results
    • You are result oriented and are always doing your utmost to reach the targets
    • You are creative and always search for new opportunities
    • You have excellent English skills, orally and written
    • You have excellent communication skills, and enjoy giving presentations
    • You understand the importance of collaboration and personal connections

    We offer:

    • Work with dedicated and competent colleagues who have a high level of education and specialization in a global set up
    • Space to innovate and learn more every day
    • Have an exciting and attractive working environment which you can actively shape
    • Benefit from our attractive 70-20-10 personal growth philosophy, our tailored training plans and our continuous investment in people and technology
      Enjoy permanent employment with a fair remuneration plan
    • 30 days annual vacation, company networks and sports and leisure activities with colleagues
    • Flexible working hours and focus on work/life balance

    For more information about the position, please contact: 

    Stig Grøndahl, Director of Global Marketing and Communications, +47 40246765, stig.grondahl@dnvgl.com

    Company & Business Area Description

    DNV GL is a global quality assurance and risk management company. Driven by our purpose of safeguarding life, property and the environment, we enable our customers to advance the safety and sustainability of their business.

     

    We provide classification, technical assurance, software and independent expert advisory services to the maritime, oil & gas, power and renewables industries. We also provide certification, supply chain and data management services to customers across a wide range of industries.

     

    Combining technical, digital and operational expertise, risk methodology and in-depth industry knowledge, we empower our customers’ decisions and actions with trust and confidence. We continuously invest in research and collaborative innovation to provide customers and society with operational and technological foresight.

     

    With origins stretching back to 1864 and operations in more than 100 countries, our experts are dedicated to helping customers make the world safer, smarter and greener.

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